Travel is the "front porch" for economic development, with the potential to attract new business sectors, bolster the tax base, and create quality jobs for local residents. When business owners and influencers discover the rugged independence and creative spirit of our mountain community while here for vacation or a meeting, that visit can result in a decision to expand or relocate their company here. A great place to visit, after all, is a great place to live and work – and a diversified economy is a healthy economy, improving opportunity for all residents.
Explore Asheville's sales team is working in partnership with the Economic Development Coalition for Asheville-Buncombe County to inspire group travel in industry sectors identified for growth: outdoor products, climate and environment, advanced manufacturing, life sciences, and technology. We welcome the opportunity to showcase our community as a hub for entrepreneurship, innovation and creativity to purpose-driven companies aligned with the region’s values. See below for more on these efforts as reported by our VP of Sales, Marshall Hilliard, at today's meeting of the Buncombe County TDA.
The meeting also included an update from Tina Kinsey, Director of Marketing, PR & Air Service Development for Asheville Regional Airport. Although the pandemic has had a devastating impact on the global airline industry, Asheville is a bright spot. Thanks to the interest in our community as a leisure destination, air traffic at AVL is returning and growing more quickly than in other markets. The volume of visitors to our area helps support the growth of direct flights in our market, enabling residents to take advantage of better connectivity for their own travel.