December 15, 2020

 'Curated Asheville' showcases partners that offer safe, socially-distanced & personalized experiences

Explore Asheville is prioritizing safety for our community and visitors this winter by promoting carefully curated experiences suited for solo adventurers and couples.

Do you offer an experience that is unique, immersive or interactive? We are seeking to showcase partners that offer safe, socially-distanced,  personalized experiences.

The campaign, "Curated Asheville: Carefully Crafted Experiences," is set to kick off in early January and will run through February.

Please submit your experiences as early as possible to be included in the initial marketing kick-off for the campaign. See details below.

CRITERIA FOR PARTICIPATING IN "CURATED ASHEVILLE"

1. Experience should be curated for fewer than 10 people. (Opportunities for couples are highly desirable.)

2. Offer must be an experience, tour or activity appropriate for winter season with social distancing safety protocols in place.

3. Offer must be available continuously throughout the winter season. (Not suited for a single event.)

4. Must be posted on your website and include pricing.

HOW TO SUBMIT YOUR "CURATED ASHEVILLE" OFFER

1. Upload your offer via the Extranet:

• Login here.
• Navigate to Collateral > Special Offers > Create an Offer.
• Ensure redeem dates span entire winter season (January – March).
• Choose the “Personalized Experiences” category.

2. Notify our Marketing & PR Team about the opportunity. Email News@ExploreAsheville.com.

NEED SUPPORT? WE'RE HERE FOR YOU.

• Find a step-by-step guide to uploading offers here.
• Sign up for a one-on-one call with a member of the Community Engagement team for support with this or other topics here.
• Email us at PartnerSupport@ExploreAsheville.com.

 Recap of the virtual Explore Asheville 2020 Holiday Party

Thanks to everyone who joined us online on December 9 for our annual Holiday Party where we announced this year's CVB Superstars – tourism partners who have made standout contributions to the work we do to bring customers to Asheville and Buncombe County businesses.

Congratulations to: Marie Dalis-Brown of McKibben Hospitality, Demp Bradford of Asheville Buncombe Regional Sports Commission, Katie Button of Katie Button Restaurants, Tim Love with Buncombe County Government, Dana Frankel with the City of Asheville, and Chris Cavanaugh of Magellan Strategy Group. Read more about our CVB Superstars here.

Big thanks to LEAF Global Arts Center for live music from accomplished West African artist Adama Dembele, to Charlie Hodge of Sovereign Remedies for the easy-to-make cocktail recipes for the holiday season using ingredients from local purveyors, and to all who are contributing to the beloved annual holiday party tradition: the Toys for Tots toy collection drive.

EVENTS CALENDAR: The events calendar is one of the most visited pages on ExploreAsheville.com. Make sure to add your events a couple of weeks in advance when possible to increase visibility. Both in-person and virtual events are accepted!
FIND A HOW-TO GUIDE HERE.

From now through at least January 8, North Carolina is in a modified stay-at-home order, which requires most people in the state to stay at home from 10 p.m. to 5 a.m., with certain businesses required to be closed during those hours. For links to FAQs, the latest information from local, state, and national sources, plus social media assets, required signage, interim guidance, and more for businesses, visit the Coronavirus Resource Page at AshevilleCVB.com.

The first Explore Asheville partner webinar of the new year is coming up! Save the date for "Reinvent Your Path to Success: How to Promote New Experiences to Your Audiences," presented by JB Media Institute, January 13 at 9 a.m. Watch for details.