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March 24, 2021

& more


'Curated Asheville' promotion extended through spring season

As part of our ongoing effort to encourage safe and responsible travel, Explore Asheville is extending our “Curated Asheville” promotion through the spring season!

Do you have an experience that is unique, immersive or interactive? “Curated Asheville” experiences offer safe, socially-distant activities and tours that are suited for solo adventurers, couples and small groups.

Click on the link below for instructions on how to submit your offer, which will be featured on Experiences that have a wellness or outdoor focus are highly desirable.


Changes for restaurants, bars, museums, meeting venues & more

Gov. Roy Cooper is easing certain restrictions as North Carolina's trends continue to show improvement while vaccine distribution increases. With the 3Ws still an important part of keeping our community safe, the following changes to the current public health order take effect at 5 p.m. on March 26:

Indoors & Outdoors up to 100% Capacity, Subject to Masks + 6 ft. Social Distancing 

  • Museums, Aquariums
  • Retail Businesses
  • Salons, personal care

Indoors up to 75% & Outdoors up to 100% Capacity, Subject to Masks + 6 ft. Social Distancing

  • Restaurants
  • Breweries, Wineries, Distilleries
  • Recreation (e.g., bowling, skating, rock climbing)
  • Fitness & Physical Activity Facilities (e.g., gyms, yoga studios, fitness centers)
  • Pools
  • Amusement Parks

Indoors & Outdoors up to 50% Capacity, Subject to Masks + 6 ft. Social Distancing

  • Bars
  • Movie Theaters (75% capacity outdoors)
  • Gaming Facilities (75% capacity outdoors)
  • Meeting, Reception, Conference Spaces
  • Lounges (including tobacco), Night Clubs
  • Auditoriums, Arenas, other venues for live performances
  • Sports Arenas & Fields (includes professional, collegiate, and amateur

Executive Order No. 204 also increases mass gathering limits. The number of people who may gather indoors will increase from 25 to 50 and the number of people who may gather outdoors will increase from 50 to 100. This Order also fully lifts the restriction on the late-night sale and service of alcoholic beverages on bars, restaurants, and other establishments.


Shuttered Venue Operators Grant program application info

The U.S. Small Business Administration is opening up the Shuttered Venue Operators Grant program on April 8 to provide relief for live venues, museums, movie theaters and more. The SBA will host a informational webinar to highlight the application process for potential eligible entities on Tuesday, March 30, 2021. To ensure eligible venues don't miss a window to receive assistance through the Paycheck Protection Program, the Shuttered Venue Operators Grant program has been amended so entities that apply for a PPP loan after December 27, 2020, can also apply for an SVOG, with the eligible entity’s SVOG to be reduced by the PPP loan amount.

  • Webinar: Shuttered Venue Operators Grant Program
  • Tuesday, March 30 | 2:30 - 4 p.m.
  • Presenters: U.S. Small Business Administration

Tune in on Thursday, March 25 at 7 p.m. for a special discussion on the one-year anniversary of the pandemic, with News 13 anchors Holly Headrick and Ty Russell. Featured panelists will be Explore Asheville President & CEO Vic Isley, AIR Executive Director Jane Anderson, and local restaurant owner Kevin Westmoreland (Chestnut, Corner Kitchen) on the impact of the pandemic on the tourism community.

For the public health perspective, the discussion will feature Buncombe County Emergency Preparedness Director Fletch Tove, HCA Mission Health Chief Medical Officer Dr. William Hathaway, and Dr. Mandy Cohen, Secretary of the N.C. Dept. of Health & Human Services.

The half-hour special will air online at and on-air at WLOS-TV's sister station, My40 WMYA and will be recorded for online viewing after the program airs.

Vic Isley, Jane Anderson, and Kevin Westmoreland (photo courtesy

HOW TO ATTEND BCTDA BOARD MEETINGS: Did you know you can go online to access the agenda for each month's Buncombe County TDA meeting 48 hours in advance? Find out the topics of discussion that may be of interest so you can plan to tune in virtually. Attending meetings is also a great way to learn how the BCTDA works and find out what's new and next for tourism in Asheville.

This month's meeting is Thursday, March 25 at 9 a.m. The BCTDA's Annual Planning Retreat will be that afternoon and on the morning of Friday, March 26. All meetings are open to the public and a recording posted online afterwards. VISIT THE BCTDA BOARD MEETINGS & DOCUMENTS PAGE HERE >>

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Explore Asheville Convention & Visitors Bureau
27 College Place, Asheville, NC 28801 | (828) 258-6109

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