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| Get Ready for SoCon Week |
SoCon Week is just around the corner! Next month, the Ingles Southern Conference (SoCon) Men’s and Women’s Basketball Championships will return to Asheville, March 5–9 at Harrah’s Cherokee Center - Asheville, alongside the Explore Asheville SoCon Wrestling Championships, March 6–7 at the Kimmel Arena at UNC - Asheville.
With nearly 7,400 sports fans, families, and athletes travelling to the Asheville area with an estimated $9.6 million in economic impact, this is a great opportunity to get your business in front of visitors during a high-traffic week. As a partner, you can create special offers to attract tournament-goers. As a resident, you can catch games, volunteer, or attend events with business leaders and sports enthusiasts.
Offer a Special Deal to Engage with SoCon Fans
Make your business a destination for tournament attendees! Offer a special package or deal on ExploreAsheville.com to connect with visitors during SoCon Week. Your offers will be promoted on our Packages and Deals page and featured on our special SoCon microsite built specifically for tournament travelers.
Easy ideas to help you get started:
- Show your SoCon ticket and get 15% off your purchase
- Gameday food and drink specials
- Discounted admission for SoCon attendees
- Family package discounts
Click here for instructions on adding a deal in the Explore Asheville Partner Portal. Be sure to select "SoCon Deals" when uploading your offer. Need help? Contact us partnersupport@exploreasheville.com.
| UPLOAD A DEAL |
Get Involved by Volunteering at the SoCon Wrestling Championships
Be part of the action! Explore Asheville is seeking volunteers for the SoCon Wrestling Championship, March 6–7 at UNC - Asheville's Kimmel Arena.
Help create an exceptional experience for athletes and fans as ticket personnel, credential checkers, or team escorts, while experiencing the championship from a unique perspective. Most volunteer shifts are just three hours between 9 a.m. and 5 p.m. on Friday and Saturday.
Sign up today! Click below to join our volunteer database and select “SoCon Wrestling” to get started.
| SIGN UP TO VOLUNTEER |
Kick Off the Week at the SoCon Soirée
The SoCon Soirée is the official kickoff to SoCon Week in Asheville—a night that blends energy and tradition while celebrating today’s competition and honoring the legends of the past. The evening will bring together alumni, fans, and community leaders for Hall of Fame inductions and Community Champion accolades, spotlighting service, impact, and the shared spirit of the Southern Conference.
More than an event, it’s the celebration that sets the tone for a week of championships and unforgettable experiences in Asheville. For more information and to get tickets, click below.
| GET TICKETS |
Join Us for the SoCon Business Leaders Forum
Join legendary coach Roy Williams, former UNC Head Men’s Basketball Coach, at the SoCon Business Leaders Forum for an inspiring conversation on leadership that endures—on the court, in business, and in life.
In this exclusive forum designed for local and regional business leaders, Coach Williams will share candid insights from his Hall of Fame career on how to:
- Build high-performing, resilient teams
- Lead with empathy and integrity
- Drive sustained success through change and adversity
Don’t miss out on this unique opportunity! Capacity is limited; register today.
| REGISTER NOW |
SoCon Downtown Dribble & Kids Fest
The Southern Conference and the Asheville Buncombe Regional Sports Commission are excited to announce the Downtown Dribble & Kids Fest, presented by Champion Credit Union, held March 7, 9:30–11:45 a.m. The event will feature inflatables, pep bands, cheerleaders, and the Downtown Dribble parade starting from the Roger McGuire Green to Harrah's Cherokee Center - Asheville (HCCA). Click below to reserve a spot!
| RESERVE A SPOT |
Get Your SoCon Tickets Today
Don't miss out on cheering on this year's best teams in the Southern Conference! Secure your seats today and be part of the excitement:
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