Partner News | May 15, 2024

Celebrating National Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Heritage Month
Enjoy Authentic Flavors at Local AANHPI Businesses This May

Celebrate AANHPI Heritage Month by enjoying authentic flavors and new offerings at these local businesses:

🍺 Sip on Highland Brewing's new rice lager, Xie Xie: this AAPI collaboration fuses ideas from community members such as HP Patel, J Chong, Carol Nguyen, and others! Xie Xie taps tomorrow—May 16—locally recognized as Oscar Wong Day.

🍛 Experience the flavors of India's coast at Laila, which features fresh dishes like whole tandoori Bronzini and creamy fish moilee.

🍽️ Savor traditional Filipino comfort food at Master BBQ's food truck, now anchored at Zillicoah Beer Co., which features family recipes such as lumpia and pork skewers.

National Travel and Tourism Week is Next Week
Join Us May 19–25 in Celebrating Our Industry's Impact 

Established in 1983, National Travel and Tourism Week (NTTW) celebrates the industry’s critical role in powering our nation’s economy, communities, and connections. Travel is a $2.8 trillion industry that supports nearly 15 million American jobs while fueling other important industries such as manufacturing, health care, and agriculture—all which depend on travel to generate business, spur innovation, and support education.

To celebrate, we're hosting the inaugural Heroes of Hospitality Awards Luncheon at the Omni Grove Park Inn, May 20, 12–1:30 p.m. We invite you to join us in recognizing our industry's front-line staff and volunteers! Registration closes this Friday, May 17, at 5 p.m.


Over 460 Pounds of Trash Collected in Asheville—Thanks to Your Help!

Thank you to our incredible industry partners who joined us for the inaugural Explore Asheville Travel & Hospitality Earth Day Cleanup! Nearly 100 volunteers took to the streets across five neighborhoods on Earth Day, collecting over 460 pounds of trash.

We couldn't have done this without the support of Asheville GreenWorks and RiverLink, as well as our host sites: Embassy Suites by Hilton Downtown Asheville, Wrong Way River Lodge & Cabins, Burial Beer Co., Cellarest Beer Project, and The Radical. We can't wait to do this again next year!

Get $100 Off Tickets to the DIY Tourism Marketing Conference
Register Now with Explore Asheville Partner Discount

You’re invited to the 8th annual DIY Tourism Marketing Conference, November 11–12, happening in downtown Asheville! This 2-day digital marketing training program features a variety of marketing technology experts ready to help you build skills and keep up with the changing media landscape. Get access to experienced pros on SEO, social media, website tracking, online ads, AI tools, email marketing, and more. Score your spring sale tickets now before prices increase May 31.

Use code "ExploreAVL" to get an additional $100 off! 


Prepare for Summer Visitors with 2024 Visitor Guides

There's no secret about the power of travel. It introduces us to new cultures, histories, and approaches to life that leave us forever changed. The 2024 Official Asheville Visitor Guide highlights the people, places, and experiences that make up the Asheville Spirit.

In the Guide's dedicated Trail Markers section, visitors are introduced to the beauty of Asheville as both a diverse and unified place. Featuring Culinary Wonders — a highlight of our award-winning chefs — the Asheville Spirit — marking the rich history of Asheville's cooperative creative community — and Priceless Fun — a round-up of free but engaging art, music, and activities for all ages. Ensure your visitors have everything they need for their summer travel itinerary by stocking your 2024 Guides.

Welcome to Our Newest Partners
     We Are Delighted to Shine a Light on Your Creativity
Look for These Visitors at Your Businesses
Conferences and Sporting Events Drive Visitation and Economic Growth

This month, our Business Development team helped book 45 events (23 corporate events, 15 weddings, six sporting events, and one tour group), projecting a direct economic impact in our community exceeding $6.15 million. Upcoming large events (350+ attendees) include:

AdventureELEVATE Conference in Asheville, June 11–13

AdventureELEVATE (June 11–13) is an annual three-day conference for media, outbound tour operators, and thought leaders in the adventure travel community. This marks the first time AdventureELEVATE will be held in the Southeast, presenting a significant opportunity to showcase the region and inspire future quality visits.

Attendees will experience Asheville firsthand through a Day of Adventure—featuring tours and activities from our local partners—in addition to keynote speakers and workshops on travel trends and the future of adventure tourism. 

May's Recipients of Explore Asheville's
Festivals & Cultural Events Support Funds

Delivering Balanced Recovery & Sustainable Growth | Encouraging Safe & Responsible Travel |
Engaging & Inviting More Diverse Audiences | Promoting & Supporting Asheville's Creative Spirit

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