Explore Asheville is excited to partner with the travel industry nonprofit Tourism Cares to host its 2026 North American Meaningful Travel Summit, taking place April 14–16.

This three-day gathering will bring together 150+ travel professionals—including tour operators, meeting planners, destinations, and travel advisors—who are shaping the future of responsible travel. Asheville was chosen by Tourism Cares as the 2026 host for its story of resilience after Hurricane Helene and its ongoing leadership in environmental responsibility and community impact.

Local Opportunity: Asheville-area businesses can purchase a special one-day pass to participate in the Summit’s Education Day and Networking Reception on April 14—a unique chance to connect directly with the travel trade, share your story, and explore new collaboration opportunities.

At the Summit, you'll:

• Gain best practices in sustainable tourism from peers and industry experts
• Build meaningful connections with global travel trade professionals
• Experience firsthand how meaningful travel can drive impact and growth

BONUS: Save 25% in '25—Register by December 31

Lock in your early bird pricing before the new year! Register by December 31 to get 25% off your one-day local pass.