Biltmore Championship Asheville
Launches Birdies for Charity Program
WNC Nonprofits Invited to Raise Funds Alongside PGA TOUR Event

The Biltmore Championship Asheville has opened registration for Birdies for Charity, a fundraising program for Western North Carolina nonprofits. Participating organizations solicit donations from their supporters, keep 100% of funds raised, and receive a share of a tournament-funded $50,000 bonus pool based on their fundraising efforts.

Donors contribute a minimum of $20 to a participating charity of their choice and submit a guess for the total number of birdies PGA TOUR players will make during the tournament (September 17–20). The program is open to organizations operating and serving citizens in Buncombe, Haywood, Henderson, and/or Madison counties. Eligible organizations include:

  • 501(c)(3) nonprofits
  • Government entities (law enforcement or fire departments) with a funding request to serve the public
  • Educational institutions (K-12 public, private, and charter schools, and colleges and universities)

Key dates:

  • June 10: Nonprofit registration opens
  • June 24: Donor participation begins
  • August 28: Nonprofit application closes
  • September 16: Participating nonprofits record and submit all donations 
PROGRAM OVERVIEW
Please Complete the Partner Contact Review Form
Deadline This Friday—Help Us Reach the Right People on Your Team

The deadline to submit your Partner Contact Review Form is this Friday, June 12. We want to make sure the right people at your business are receiving partner newsletters, event invitations, and other opportunities from Explore Asheville.

Please take a few minutes to complete the form. We recommend including at least two contacts, but more are welcome. Include anyone who:

  • Was hired within the past year
  • Manages marketing, social media, sales, or events
  • Serves in a leadership role
  • Should receive partner communications or needs access to the Partner Portal

Optional: To review your current contacts on file before submitting, log in to the Partner Portal and navigate to Profile > Contacts. The final question in the form includes space to flag outdated contacts for removal.

SUBMIT YOUR UPDATED CONTACTS HERE
New Packages & Deals Policy: Listing Review Begins June 15
Deadline to Update Existing Listings: June 30

Last week, we announced updates to the Packages & Deals Policy for listings on ExploreAsheville.com. These changes are designed to keep listings on our Packages & Deals pages fresh, time-bound, and valuable for visitors who are planning trips to the Asheville area and Buncombe County.

Our team will begin reviewing active Packages & Deals listings on June 15. If your listings include ongoing offers without defined dates, standard offerings or pricing, or more than three active deals in a single category, now is the time to update them. The compliance deadline is June 30—after which, non-compliant listings may be removed from ExploreAsheville.com. Partners will receive a reminder before any removals.

LOG IN TO PORTAL AND REVIEW YOUR LISTINGS
Asheville Recovers Together Grant Application Opens June 15
Grants for Helene-Impacted Businesses in Asheville

If your Asheville business was impacted by Hurricane Helene, you can apply starting Monday, June 15, at noon for recovery grants ranging from $5,000 to $75,000. The application window closes July 16 at noon. A few things you can do now to prepare:

Program details, eligibility information, and free application assistance are available now at ashevillerecoverstogether.org.

The Asheville Recovers Together Small Business Grant Program is funded by the City of Asheville through federal CDBG-DR disaster recovery funding from HUD, and administered by ArtsAVL, Eagle Market Streets Development Corporation, and Mountain BizWorks.

LEARN MORE
Optimist Ventures Launches Disaster Recovery Accelerator
Applications Open June 15 | Up to $50,000 for Small Businesses in WNC

Optimist Ventures, powered by Venture Asheville, the Economic Development Coalition for Asheville Buncombe County, and the Asheville Area Chamber of Commerce, will soon be accepting applications for its Disaster Recovery Accelerator program.

The program offers up to $50,000 in combined funding ($25,000 grant + $25,000 investment), paired with a 12-week mentorship program designed to stabilize and grow businesses for the long term. An additional $855,000 in CDBG-DR funds will be available through this program. Applications open June 15 and close July 17.

Note for businesses considering applying to Asheville Recovers Together and Optimist Ventures' Accelerator: This program draws from the same federal CDBG-DR funding pool as the Asheville Recovers Together Grant Program. If you choose to apply to both programs, your application will be shared between the program administrators. You may not receive funding for the same costs from more than one program.

ELIGIBILITY & LEARN MORE
Biltmore Championship Asheville Partner Social Recap
Tickets On Sale June 18 | Birdies for Charity Registration Now Open

Last week, PGA TOUR and Explore Asheville hosted a partner social at Wicked Weed Funkatorium, covering opportunities surrounding the Biltmore Championship Asheville this fall. If you weren't able to attend, the event presentation is available to view below.

Key upcoming dates:

  • June 10: Nonprofit registration opened for Birdies for Charity Program
  • June 18: General admission tickets go on sale
  • June 24: Donor participation opens for the charity platform
  • Internship positions are live now in event services and operations
  • Partnership opportunities are available at multiple levels; guidelines for ticket packaging and marketing will be shared by June 18

Be on the lookout for a Biltmore Championship Asheville Partner Toolkit next week!

VIEW THE EVENT PRESENTATION
Occupancy Tax Webinar Recording for Lodging Partners
New Payment System and Fee Structure Updates from County

Last week, Buncombe County Tax Collections joined us for a webinar covering upcoming changes to the online occupancy tax portal. The session included a live demonstration of the new NCPTS taxpayer portal and an overview of how online payments and fee structures are changing with the new payment partner, PayIt.

WATCH THE RECORDING
New Safety Resource for Downtown Asheville
Tips and Contacts for Businesses, Residents, and Employees

The Asheville Downtown Improvement District (ADID), in partnership with the Asheville Police Department, Asheville Fire Department's REST Team, the City of Asheville, and the Asheville-Buncombe Continuum of Care, produced a practical safety handout for businesses, property managers, residents, and downtown employees. It includes tips, contacts, and resources for navigating safety concerns in the public realm. Please note that its resources are only available within ADID boundaries, which you can find here.

DOWNLOAD THE FLYER
Share Your Input on Asheville's Transit Future
ART Draft Network Survey Open through June 28

The City of Asheville is requesting public input on a proposed redesign of the Asheville Rides Transit (ART) bus network. A Draft Network Report was released outlining potential changes aimed at improving frequency and ridership—including 15-minute service on select routes—though the proposal removes service from some areas and reallocates resources to achieve those goals. 

This survey, the final round of public engagement, closes June 28. Survey responses, along with input from public meetings and stakeholder conversations, will inform a recommendation to City Council. If approved, no changes to the current network would take effect before July 2027.

TAKE THE SURVEY
Welcome to Our Newest Partners
     We Are Delighted To Shine a Light on Your Creativity
Latest Recipients of Explore Asheville's Event Support Funds
Celebrate Asheville's Creative Spirit With Local Events This Month

Delivering Balanced & Sustainable Growth

Encouraging Safe & Responsible Travel 

Engaging & Inviting More Diverse Audiences

Promoting & Supporting Asheville's
Creative Spirit

FOLLOW OUR PROGRESS

 

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