|Delivering Balanced & Sustainable Growth
Our airport continues to thrive in a competitive environment, and we know visitors from direct flight locations stay longer and spend more throughout our community. Customized website pages have been created for customers in Washington D.C., New York City, Boston, Austin, Chicago, and Denver to encourage travel from key flight markets.
We have lowered our TV presence over the past few years but are increasing it again to catch the eyes of summer viewers. A new commercial will air from late July through September, synchronizing with Visit NC and Biltmore’s ad campaigns in similar markets.
To position Asheville as an ideal destination for last-minute travelers looking for a quick and easy trip, new and refreshed online content focuses on budget-friendly ways to explore Asheville.
A Trip Advisor X Asheville Bluegrass Jam Session partnership celebrates our rich tradition by telling stories of Asheville through bluegrass music. The campaign, expected to generate over 15 million impressions, runs through July and includes a custom-branded hub promoting local talent via stories covering Asheville, our music history, and the craft beverage scene. Listeners can even ask Alexa to “take me to Asheville.”