Discover Everything Asheville in New App
Local Businesses Showcased in Handy Community Resource

We are thrilled to announce the launch of the Explore Asheville App—an exciting new digital tool designed to elevate the Asheville experience for locals and visitors. The app showcases everything Asheville has to offer, from lodging and restaurants to activities, shopping, and more. Partners with listings on our website are automatically included in the app, so this is a great time to update your cover photo, submit your events, and ensure all information is accurate in your listing!

If you need help updating your listing or submitting events, contact Partnership Coordinator Shelby Pearsall.

Download the App Today
Introducing the 2024 Visitor Guide
This Year's Visitor Guide Is Now Available 

This year's Visitor Guide is ready! It showcases your authentic experiences and local attractions that establish Asheville as a world-class destination. Featuring new QR codes for each neighborhood, the guide offers instant access to videos and in-depth content, encouraging visitors to enjoy experiences throughout our county.

Order the 2024 Visitor Guides by Thurs., Feb. 1, for direct delivery to your business between Feb. 12–16. Can't make this month's schedule? You can always pick up a box at the Asheville Visitor Center, 36 Montford Ave.

Check Out the 2024 Visitor Guide
Join Us at The Year Ahead Jan. 31
Hear from Your Colleagues on What's Coming This Year 

At our first partner event of 2024, learn about significant initiatives from industry partners like the Asheville Regional Airport, Biltmore, North Carolina Glass Center, YMI, and more!

We will recognize the 11th Annual Explore Asheville Superstar Awards. The networking reception will include entertainment from DJ Phantom Pantone, local bites and beverages, plus tours of the newly opened Embassy Suites. Spots are limited so RSVP today!

RSVP to The Year Ahead
Shining a Light on Latinx Asheville with New Landing Page
Additional Resources Now Available for Spanish Speaking Visitors

¡Bienvenidos a Asheville!, the new Latinx landing page on, introduces Spanish speakers to Asheville, hosting guides to the outdoors, surrounding towns, local food, and family adventures. In addition, discover nearly a dozen stories speaking to the local Latinx experience and a new video featuring local Latinx businesses on the ¡Bienvenidos a Asheville! page.

If your business is Hispanic/Latino/Latina/Latinx-owned or managed and wishes to be included on this page, reach out to Partnership Coordinator Shelby Pearsall for more information.

Explore ¡Bienvenidos a Asheville!
Advertise Your Business to SoCon Attendees

The Southern Conference (SoCon) Basketball Championships will return to Asheville March 7–11, 2024. Engage sports fans by offering a special Deals listing on

Click here for instructions on adding a coupon on the Explore Asheville Extranet. Don’t forget to use the coupon category SoCon Deals and submit coupons by Feb. 5 for optimal exposure.

Warm Welcome to Our Newest Partners
     We Are Delighted to Shine a Light on Your Creativity
This Month's Recipients of Explore Asheville's Festivals & Cultural Events Support Fund
Local Festivals and Events Coming in February

The Festivals & Cultural Events Support Fund Grant Program is designed to provide financial support for events that serve both the residents of Buncombe County and the visitors who travel to the Asheville area. Upcoming events include:

Taste of Asheville| Feb. 1 | Asheville Independent Restaurants (AIR)’s signature annual event brings together renowned chefs and local culinary talent to showcase their finest creations. Tickets are limited and will sell out.

Asheville Mardi Gras Parade and Queen’s Ball | Feb. 11 | Experience this family-friendly parade and Queen’s Ball in the South Slope Brewing District. This year’s theme is Secret Garden.

Does your organization have an event coming up this winter or spring? Keep us in the loop at and submit your events to the Explore Asheville Calendar

If you need help submitting events, contact Partnership Coordinator Shelby Pearsall.

The regular monthly meeting of the Buncombe County Tourism Development Authority (BCTDA) will take place in the Board Room at the offices of Explore Asheville at 5 p.m., Wed., Jan. 24.  All board meetings are open to the public, and the agenda will be posted 48 hours in advance. Following the meeting, all materials will be posted here.

Delivering Balanced Recovery & Sustainable Growth | Encouraging Safe & Responsible Travel |
Engaging & Inviting More Diverse Audiences | Promoting & Supporting Asheville's Creative Spirit

Follow Our Progress