Season's Greetings to Our Valued Partners
Wishing You Joyful Moments and Prosperous New Beginnings

As we gather with loved ones, the holiday spirit reminds us of the power of convening and strength in unity. We wish you a joyful season and look forward to connecting in 2024!

Asheville Black Cultural Heritage Trail Unveiled
New Trail Marks the Resilience of Asheville’s Black Community 

Local leaders, government officials, and community advocates gathered last Friday at Black Wall Street to witness the unveiling of the Asheville Black Cultural Heritage Trail, marking the culmination of years of extensive community efforts. This trail celebrates the dignity, humanity, and agency of Black people from all backgrounds who built resilient communities and fostered social change in Asheville.

Made possible through a $500,000 Tourism Product Development Fund (TPDF)  investment in 2018, the Asheville Black Cultural Heritage Trail is now open to the public, inviting residents and visitors to walk through history, reflect on the resilience of Black communities, and gain insight into how their contributions have shaped Asheville and Buncombe County.

Photos from Explore Asheville's Black Cultural Heritage Trail Ceremony
Celebrating the One and Only Marla Tambellini
Our Deepest Gratitude for Your 29 Years at Explore Asheville 

Thank you to all those who traveled near and far to honor Marla Tambellini, our senior vice president of marketing, whose contributions shaped the world of destination marketing for the past 29 years! Marla's trailblazing legacy has not only enriched our community but has left an everlasting mark on the international travel & hospitality industry.

Please join us in wishing Marla joy, relaxation, adventure, and garden time in her incredible journey ahead. May her retirement be as extraordinary as her career! 

Send a Message to Marla
Pre-Order the New 2024 Visitor Guide Today
Be First in Line To Receive the New Guide Next Year

Explore Asheville is now accepting orders for the Official 2024 Visitor Guide. Every year, we engage local photographers and writers to create content that highlights the must-see people, places, and experiences that make this community so special. Visitor Guide deliveries are scheduled to begin the week of Jan. 8.

Order Your New 2024 Visitor Guide Today
Gain Additional Exposure During Asheville Restaurant Week
Guide Visitors to Your Restaurants Jan. 16–22, 2024

We are excited to support the Chamber of Commerce’s Asheville Restaurant Week, taking place Jan. 16–22. More than 40 participating restaurants will offer special menus or pricing. Participating restaurants can gain additional exposure by listing deals on the Explore Asheville Packages and Deals page. All you need to do is:

  1. Log into your account
  2. Account > Collateral > Special Offers > New Offer
  3. Select Asheville Restaurant Week as the coupon category
Log Into the Explore Asheville Extranet
Meet Shelby, Our New Partnership Coordinator

Shelby Pearsall is available to help you with your account setup and modifications. Originally from Huntsville, Alabama, Shelby moved to North Carolina for her studies at Appalachian State University. She’s passionate about hiking, travel, and live music, and she’s excited to shine a light on a region she loves.

Introducing New Partner Categories

As part of our strategic imperative to promote & support Asheville’s creative spirit, we are working to expand our partner categories. We have recently added “Art Workshops” and “Private Chef Experiences” as new categories to better identify and promote your businesses. If your business offers either of these experiences, please reach out to Shelby to update your listing. 

Who's Coming to Town This Month
Galas and Sporting Events Spark Visitation in December

This month, our Business Development team scheduled 23 meetings and large events, projecting a direct economic impact exceeding $1.9 million. They also collaborated with representatives from local establishments and groups such as Grand Bohemian, Renaissance Asheville, Parks Hospitality Group, Biltmore Farms, McKibbon Hospitality, Crowne Plaza, FIRC Group, and The Flat Iron Hotel during the Association Executives of North Carolina (AENC) Annual Trade Show

Upcoming large events include:

Delivering Balanced Recovery & Sustainable Growth | Encouraging Safe & Responsible Travel |
Engaging & Inviting More Diverse Audiences | Promoting & Supporting Asheville's Creative Spirit

Follow Our Progress