Ashley Greenstein
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Largest global network of adventure travel leaders selects the Blue Ridge Mountain destination for its first conference held in the Southeast

ASHEVILLE, N.C. (May 12, 2023) — The Adventure Travel Trade Association™ (ATTA), the largest global network of adventure travel leaders, announced Asheville will be the 2024 host city for its annual conference, AdventureELEVATE North America, June 11-13, 2024.

“Asheville boasts a wide variety of active and outdoor adventures and is renowned for its vibrant arts, food, and craft beer scene,” shares ATTA’s Regional Director of North America, Russell Walters. “Asheville is the perfect match for what we want to offer our conference attendees.”

AdventureELEVATE is a three-day event drawing media, tour operators and thought leaders in the adventure travel community. Asheville is the first city in the Southeastern US to host the conference, in its 8th year. The ATTA estimates 350 delegates to attend next year’s conference.

“Explore Asheville is thrilled to bring this conference to our community. It’s a tremendous opportunity to showcase Asheville and the surrounding region to this influential audience, and inspire future quality visits,” said Vic Isley, President and CEO of Explore Asheville and the Buncombe County Tourism Development Authority. “There are a number of ways hosting AdventureELEVATE will benefit our community, including nearly $500,00 in direct spending in local businesses to professional development opportunities right here at home for our region’s outdoor businesses and adventure outfitters.”

Considered as one of the preeminent regionally-focused industry events for adventure travel professionals, AdventureELEVATE includes an active Day of Adventure followed by two days of inspiring speakers, intensive educational workshop sessions, and one-on-one networking opportunities. The adventure travel community will have the opportunity to experience first-hand some of the adventures that Asheville and Buncombe County have to offer.

Save the date for AdventureELEVATE 2024 Asheville by signing up for updates on the event’s page and by following ATTA’s Instagram.



About Adventure Travel Trade Association

Established in 1990, the Adventure Travel Trade Association is the largest global network of adventure travel leaders. Our community is made of more than ~32,000 individual guides, tour operators, lodges, travel advisors, tourism boards, destination marketing and management organizations, outdoor educators, gear companies and travel media who share a belief and commitment to sustainable tourism. The connections and creativity of this vibrant community come together both virtually and in-person to create and deliver the solutions that propel our businesses and our communities toward a responsible and profitable future.

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About Explore Asheville

Asheville is where unrivaled natural beauty and bold creative expression meet. Tucked in the majestic Blue Ridge Mountains, the city is steps away from the world’s most biodiverse forests and the tallest peaks in the East. For generations, Asheville has nurtured and inspired a compassionate community that’s deeply rooted and ever evolving – just like the ancient river that runs through it. It's an anchor destination for two of the most visited National Park Service units in the United States – the Blue Ridge Parkway and Great Smoky Mountains National Park.

For the most up-to-date happenings and travel ideas, visit, or check out the Asheville Outdoor Guide for all the outdoor adventure experiences the Blue Ridge Mountains has to offer.

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