The PGA Tour's Biltmore Championship Asheville tees off tomorrow and is expected to draw more than 100 players, thousands of spectators, and upwards of $10 million in direct spending.

Nearly 140 local businesses are taking part in Play Through the Mountains, an initiative built with the Buncombe County Strategic Coalition to help golf fans experience the region beyond the course. Visitors will follow neighborhood itineraries and a digital map, collecting stops in at least three different neighborhoods on a custom scorecard and redeeming it for a prize. 

Participating partners: If you have not picked up your window cling, stop by our offices at 27 College Place. We are also making delivery rounds this week. 

Questions? Contact rdudasik@exploreasheville.com.

Between now and the end of November, Explore Asheville's Business Development team has booked 113 meetings and events that will bring thousands of visitors to Asheville and Buncombe County, with an estimated $11 million in direct spending. 

Upcoming large groups (300+ attendees) include:

Event planners use the meetings section of ExploreAsheville. com to find venues, group dining, and group services for events like these. If your business can host or serve a group and is not listed yet, click below to contact us and get started.

We hope you can join us Thursday, October 1, from 3–6 p.m. at the Renaissance Asheville Downtown Hotel for our next partner event: Explore Asheville and the Buncombe County Tourism Development Authority's 2026 Annual Meeting. Here's what to expect:

Stick around after the presentation to enjoy live music, tasty bites, craft beverages, and time to network with fellow partners and friends.

Ad space is now open for the 2027 Official Asheville Destination Guide! The guide reaches more than 1 million readers annually through 150,000 print copies distributed across the region and an average of 525,000 digital reach on ExploreAsheville.com. Plus, our yearlong advertising efforts drive potential travelers straight to the Destination Guide—and your ad.  

Book by September 18 to lock in early bird pricing before rates increase. And don't forget, Local Spotlight Co-Op Pages are back! These grouped, categorized ads are an easy, affordable way for shops, makers, and small businesses to get featured starting at just $1,655. Email asheville@pacific-media.com or call (828) 776-8886 to reserve your space today. 

We may still be waiting for fall temps, but visitors are already arriving ready to explore! Make sure you’ve got plenty of copies of the 2026 Official Asheville Destination Guide on hand before the leaves change. Monthly deliveries are FREE. 

The Asheville Area Chamber of Commerce invites you to respond to a short survey about public safety concerns for Buncombe County businesses. Responses will inform discussion at the Asheville Chamber's Policy on Tap, happening Oct. 5 at The Funkatorium. Please respond by Friday, Sept. 25th.

These events are the latest recipients of Explore Asheville's Event Support Funds. To learn more about eligibility requirements for our sponsorship programs, click here.

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