LEANNE MORGAN DELIVERS LAUGHTER AND ECONOMIC LIFT TO ASHEVILLE

Four sold-out performances attract nearly 20,000 attendees and
$5.8 million in direct spending

Nearly 20,000 fans filled Harrah’s Cherokee Center – Asheville this past weekend as nationally celebrated comedian Leanne Morgan brought four back-to-back performances on August 23–24, delivering not only big laughs but also a major boost to Asheville’s creative travel and hospitality economy.

With more than three out of four ticket buyers traveling from outside the area, Leanne Morgan’s four sold-out shows generated $1.55 million in ticket sales, $252,556 in local tax revenue, and an estimated $5.77 million in direct spending across Buncombe County, including lodging, dining, retail, and other local businesses.

"Gratitude to Leanne Morgan and her fans for bringing laughter and economic energy to Asheville over four incredible shows at Harrah’s Cherokee Center – Asheville this weekend," said Vic Isley, president & CEO of Explore Asheville and the Buncombe County Tourism Development Authority. "Attendees from large entertainment events bring net new dollars into our community’s local businesses. Major entertainment facilities and large-scale events continue to significantly boost Asheville’s quality of place and its economic vitality during the important summer season."

“Leanne Morgan’s shows this past weekend were an incredible experience for everyone at Harrah’s Cherokee Center – Asheville,” said Chris Corl, General Manager. “Her presence on stage and raw natural talent, created sparks that only live comedy can bring. We’re proud to help host events like this that entertain audiences and support our local economy.”

By the Numbers: Leanne Morgan in Asheville

• Show Dates: August 23 – 24, 2025
• Direct Spending: Estimated at $5.77 million in a wide variety of local businesses, including lodging, food & beverage sales, art galleries & retail, outdoor recreation, and transportation.
• Total Tickets: 19,913
• Ticket Holder Demographics:
  • 23% regional residents; 77% out-of-market visitors
  • Top five markets outside of the Asheville area: Greenville/Spartanburg, SC; Charlotte, NC; Tri-Cities, TN; Knoxville, TN; Los Angeles, CA
• Local nonprofit organizations’ payouts: $2,545

Local businesses experienced a boost in foot traffic and sales this past weekend from the influx of Leanne Morgan fans at a much-needed time in the community’s recovery. In 2023, visitors spent $3 billion at local businesses, with 12% ($366 million) on recreation and entertainment.