The BCTDA approved nearly $10 million of new investments in a dozen tourism-related capital projects to benefit visitors and residents. The Legacy Investment from Tourism (LIFT) Fund provides financial investment through grants, loan guarantees, or pledges of debt service to tourism-related capital projects that will increase patronage of lodging facilities and benefit the community at large in Buncombe County.

For a recap of each month’s Buncombe County TDA board meeting, including links to meeting documents, presentations, and more, check out the Tourism Community Update newsletter.

Aligned with broader community priorities, Explore Asheville’s strategic imperatives guide the direction of our program of work and community investments. Follow how we are progressing in our efforts.

Join us and your industry colleagues for the inaugural 2024 Explore Asheville Travel & Hospitality Earth Day Cleanup on April 22, with support from Asheville GreenWorks and RiverLink.

In celebration of National Travel and Tourism Week (May 19 – 25), Explore Asheville and the Buncombe County Tourism Development Authority will be accepting nominations for the inaugural Explore Asheville Heroes of Hospitality Awards beginning March 14.

Explore Asheville earned a Bronze Adrian Award from the Hospitality Sales and Marketing Association International (HSMAI) for its Always, Asheville storytelling foundation crafted from hundreds of conversations and interviews capturing the collective voice and passions of the local community.