Explore Asheville signs on as tourism partner of US Open

ASHEVILLE, N.C. (WLOS) — Explore Asheville has been chosen as the official tourism partner for the 2022 U.S. Open tennis tournament in New York City.

This comes after Asheville hosted Billie Jean King Cup matches earlier this year for the third time in five years.

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The new partnership means Asheville will be featured throughout the U.S Open with on-court signage and video promotions. One evening session during the tournament will also be designated as “Asheville Night.”

“Explore Asheville is proud to elevate our relationship with the USTA and Asheville’s reputation as a creative, vibrant community for leisure travel, business groups and sports events,” Victoria Isley, president and CEO for Explore Asheville and the Buncombe County Tourism Development Authority, said in a news release.